For some reason, the though of writing corporate blogs in the paid-writing world is often scoffed at, or considered “below my pay-grade” by some writers. This is shocking to us, as corporate blog writing is actually one of the better writing jobs out there. There are, however, some stresses and issues that come along with writing for a corporate blog, but overall corporate blog writing is an easy, lucrative, and quick freelance job that more writers should consider accepting.
The Reality of Corporate Blog Writing
The reality of this work is that there are still quite a few corporations and businesses out there that do not understand the importance of quality content on their own blogs. You will easily recognize these as the blogs that have sat without a new post for two years, or only posts about the few company announcements they have every year. It could be beneficial to you to try and pitch to these companies and try and contract a timeframe worth of monthly or weekly blogs to be written and placed. Having new and unique content placed often will help the company’s blogs to get more traffic, and will help Google to index the site and blog more often, which could lead to better site rankings.
Blog Topics CAN Be Generalized
This is a tough one to explain to many companies that do not see the grand scope of their own company. Let’s use a fake example company that sells long-lasting vehicle wiper blades that do not wear out as quickly in the sun. The company may think that every one of their blog posts MUST be on long lasting wiper blades. While it is true that a post of this type is the most relevant to their company and product, you can only re-write that type of blog post so many times before the information becomes redundant and is diluting the worth of your blog. Instead, there are many ancillary topics that can be entertaining and informative around that topic. For example, the readers of the client blog and customers have already showed that they are interested in long lasting wiper blades, but a blog post on the site about any of the following would also be helpful and relevant:
- The Latest in Sun-Resistant Materials
- Car Safety Tips for Snow Season
- Car Maintenance Tips For the New Year
- Protecting Your Car From Rain Damage
- Why The Sun Damages Car Parts
- The Best Summer Road Trip Destinations and Ideas
- 10 Most Common Car Repairs and How to Prevent Them
As you can see from the list above, by branching out, you can provide your readers and website viewers with so much more entertaining and informational blog posts than just the windshield wipers, while still staying relevant to the company and the product.
Getting Paid For Writing Corporate Blogs
This is going to be a sensitive subject with any corporate blog client, as business owners generally don’t want to pay for blog writing — or at least not pay what the writer SHOULD be getting paid. For this, there is no real easy answer. Try and sway the company owner or hiring manager’s opinion on the importance of having a quality and updated company blog (there are lots of references on the web that you can use for this). Show them the importance of an updated blog with quality content, and show them that you can provide this for them at an affordable rate. The actual rate itself is negotiable and can range from $10 per 350 word blog to $500 per 350 word blog; the rate will change depending on the industry the corporation is in (ex. if you are writing medical, financial, or engineering articles, you should expect a higher rate than general articles), and how in-depth the article should be.
One tip we will give for writing company blog articles is that we generally accept work at almost any price — within reason. No matter what the subject matter is, a 500 word article can be researched and written within a short amount of time, and the more of those small articles you write, the more quickly they add up to bigger numbers. With enough “small” clients and articles, you can easily make $500 – $1000 per week.
Dealing With Problem Clients
This will happen in every industry, but the creative industry tends to see more than its fair share of problem clients. With writing, that tends to be clients that refuse to give a fair rate for writing, or clients that continually want free re-writes and changes. With these clients, it is important to simply communicate with these clients. Remember that you have the upper hand, and you are the writer. If the number of requests become greater than the cost of your pay, ask for a higher rate or you will have to cap the number of changes and revisions allowed. If the client cannot budge on either, say your goodbyes and move on to accept a client that is willing to pay you a fair price for your hard work. Remember, this is business… you need to make money, just like your clients’ businesses need to make money.
At the end of the day, corporate blogging is fairly easy and can be lucrative as long as you have enough clients. Don’t over complicate it, and never settle for less than what your skills are worth.
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