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For some reason, the though of writing corporate blogs in the paid-writing world is often scoffed at, or considered “below my pay-grade” by some writers. This is shocking to us, as corporate blog writing is actually one of the better writing jobs out there. There are, however, some stresses and issues that come along with writing for a corporate blog, but overall corporate blog writing is an easy, lucrative, and quick freelance job that more writers should consider accepting.

The Reality of Corporate Blog Writing

The reality of this work is that there are still quite a few corporations and businesses out there that do not understand the importance of quality content on their own blogs. You will easily recognize these as the blogs that have sat without a new post for two years, or only posts about the few company announcements they have every year. It could be beneficial to you to try and pitch to these companies and try and contract a timeframe worth of monthly or weekly blogs to be written and placed. Having new and unique content placed often will help the company’s blogs to get more traffic, and will help Google to index the site and blog more often, which could lead to better site rankings.

Blog Topics CAN Be Generalized

This is a tough one to explain to many companies that do not see the grand scope of their own company. Let’s use a fake example company that sells long-lasting vehicle wiper blades that do not wear out as quickly in the sun. The company may think that every one of their blog posts MUST be on long lasting wiper blades. While it is true that a post of this type is the most relevant to their company and product, you can only re-write that type of blog post so many times before the information becomes redundant and is diluting the worth of your blog. Instead, there are many ancillary topics that can be entertaining and informative around that topic. For example, the readers of the client blog and customers have already showed that they are interested in long lasting wiper blades, but a blog post on the site about any of the following would also be helpful and relevant:

  • The Latest in Sun-Resistant Materials
  • Car Safety Tips for Snow Season
  • Car Maintenance Tips For the New Year
  • Protecting Your Car From Rain Damage
  • Why The Sun Damages Car Parts
  • The Best Summer Road Trip Destinations and Ideas
  • 10 Most Common Car Repairs and How to Prevent Them

As you can see from the list above, by branching out, you can provide your readers and website viewers with so much more entertaining and informational blog posts than just the windshield wipers, while still staying relevant to the company and the product.

Getting Paid For Writing Corporate Blogs

This is going to be a sensitive subject with any corporate blog client, as business owners generally don’t want to pay for blog writing — or at least not pay what the writer SHOULD be getting paid. For this, there is no real easy answer. Try and sway the company owner or hiring manager’s opinion on the importance of having a quality and updated company blog (there are lots of references on the web that you can use for this). Show them the importance of an updated blog with quality content, and show them that you can provide this for them at an affordable rate. The actual rate itself is negotiable and can range from $10 per 350 word blog to $500 per 350 word blog; the rate will change depending on the industry the corporation is in (ex. if you are writing medical, financial, or engineering articles, you should expect a higher rate than general articles), and how in-depth the article should be.

One tip we will give for writing company blog articles is that we generally accept work at almost any price — within reason. No matter what the subject matter is, a 500 word article can be researched and written within a short amount of time, and the more of those small articles you write, the more quickly they add up to bigger numbers. With enough “small” clients and articles, you can easily make $500 – $1000 per week.

Dealing With Problem Clients

This will happen in every industry, but the creative industry tends to see more than its fair share of problem clients. With writing, that tends to be clients that refuse to give a fair rate for writing, or clients that continually want free re-writes and changes. With these clients, it is important to simply communicate with these clients. Remember that you have the upper hand, and you are the writer. If the number of requests become greater than the cost of your pay, ask for a higher rate or you will have to cap the number of changes and revisions allowed. If the client cannot budge on either, say your goodbyes and move on to accept a client that is willing to pay you a fair price for your hard work. Remember, this is business… you need to make money, just like your clients’ businesses need to make money.

At the end of the day, corporate blogging is fairly easy and can be lucrative as long as you have enough clients. Don’t over complicate it, and never settle for less than what your skills are worth.

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103801822A lot of individuals today desire to have lots of people know of their presence online. Building an audience will help you succeed in many areas including Internet marketing. A great way to establish your voice and to attract an audience is to to start blogging; if you would like to know how blogging might help you do this, keep reading this article.

Make sure the amount of time between each of your blog posts is similar. This helps readers know when you’ll be posting your next post. On the other hand, if you post two blog entries two days apart, then don’t post another post for a week, people will get out of the habit of reading your blog.

Making use of Twitter is crucial for spreading the word about your blog. These days, you must put yourself out there on social networks if you want to have a chance at making an impact. You can’t simply rely on SEO to do all the work for you. Get yourself involved socially, and you’ll notice a difference.

Ask a blog that is popular in your niche to post a link on their blog. It may take a few days for them to get back to you, but you should not get discouraged. It’s important the blog you want your link posted on is relevant to your niche.

If you want to be a good writer, it is important that you are a good reader. Take the time to actually read what you write about, and enjoy it. When you can read it from a visitor’s point of view, you will be able to get a better understanding of any changes that you need to make to your writing style.

The hints and tips you’ve been given should have provided you with the basic knowledge you need about blogging and the many ways in which it can benefit you. Take advantage of all you’ve learned, but don’t forget the importance of patience. If you apply this advice, your blog will be very successful in time.

101829840Blogging is a fantastic way to gain fame for yourself or your business. Popularity can be easily enhanced by the use of a blog, and it is becoming quite common in everyday life. But, some people still do not use blogging. Use the following article to help you begin this beneficial form of communication.

Try to be there for your readers constantly. Make a habit of responding to reader comments. When you’ve made a connection with your readers, they can expect you to be present. If you feel like dropping everything and abandoning your blog, consider that you won’t just be disappointing yourself, but your readers, as well.

Don’t overdo any element on your website, such as advertising or keywords. This will only cause you to get flagged by search engines and make it harder to find you. Instead, write in a way that sounds natural and smooth.

Make sure to blog on a regular basis. A common, and critical mistake that bloggers make is not providing updates often enough. Readers will get bored waiting for new posts. Generally speaking, aim for at least one new blog every week. Send your readers an email to let them know about your new content,

Write blog posts that are interesting to your readers. Nobody wants to read a saga about doing the dishes and cleaning the bathroom every day. Such content would have to be presented in a unique way to get readers to care. Instead, write about something that will attract a lot of interest. The main goal of blogging is to get readers to your site.

Try to keep your blog posts brief and on-topic to help hold the readers interest. Providing your readers with plenty of details is important, but if your post is too long, many visitors will tire of reading it. Apart from certain literature blogs, people don’t want things described with the level of detail that a famous author might use. They want the meat not the garnishment!

Embed pictures into your posts. Many people say that a picture is worth 1000 words. For blog content, this is definitely the case. Pictures you post can show more than your words can portray. Fill your blog with as many pertinent images as you can.

At this point, you should be prepared to start blogging to let the world know your thoughts. Remember, there are countless ways to blog. To keep your blog readers coming back, keep your blog relevant and current.

78782523Bloggers and online content creators praise WordPress for what it does. However, WordPress is an application that offers a variety of features that can be confusing to many users. Keep on reading to gain insights that alter all that for you.

Avoid designs that are commonplace. It is tempting, but it is not going to help people think the best of you. Make sure your blog emphasizes your individuality.

If your post has a long title, clean up its permalink. Something like, “The Top 5 Ways Parents Discipline their Children” is a little too lengthy. You can change that permalink to ” parenting-tips-unruly-kids” or similar based on SEO keywords.

Learn what you can before installing WordPress. By planning before developing a blog, you can save yourself both time and effort. Find out how to use SEO, how to make interesting content, and how you can use all that WordPress has to offer.

Are there lots of people commenting on your posts? In these instances, it might be hard to navigate the comment section. You can install a simple plugin that will put page numbers into this section. Navigation will be significantly easier, and the site itself will appear far more organized.

Better your greeting at the very top of your site in WordPress. This can make things more personal with your visitors, as you can create a message that relates to how the user found your blog. In this way, your page will seem more human, and it will be accessible via the plugin called WP Greet Box.

Be certain users have the ability to email posts to themselves if they like. This is important to promote exposure, since many readers cannot use social media sites at work. You can use a plugin called WP-Email to help you do this.

Anyone who has dedicated some time to understanding WordPress can use it successfully. Using this information, it is simple to get the most from WordPress. Don’t hesitate any longer and start using WordPress now.

179754207Marketing with social media is one of the few times you can learn from others in a very interactive way. Social media marketing is both very cheap and repairable from mistakes. Other areas of marketing do not rebound so well, and failures there can mean your whole company fails. If you post something your target audience doesn’t like, you can fix it and gain positive points just for doing that! Using that and this article, you may gain a lot of traffic in very little time.

Twitter can be an effective way to spread the word about your business. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.

Be careful when hiring a company to handle marketing via social media. There are a large number of firms that simply seek to defraud and prey on business owners who do not have experience with internet marketing. Some of these companies use fake YouTube, Facebook and Twitter accounts by using proxy servers with automated registration bots. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.

Before getting started in social media, find out what your options are on these sites. Every social networking site has its differences and knowing these can be the key to success. There might be a particular site that is the best for reaching your target audience.

Once your product is ready to go, you are ready to access your targeted audience and put into effect the best media strategy. Publishing amounts to posting your information on the right social media networks so that your customers and potential customers will be sure to see it. Continue to watch and grow, refining your profit-making efforts.

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You must be on top of your game when concerned with web design. In this article, you are going to discover that this mind frame is critical. You are also going to discover that there is some fantastic web design advice provided here in an easy to understand format.

Try using fixed-position navigation to let your users navigate with ease. This technique involves locking a site’s navigation panel in place as the visitor scrolls down the page. This is not only convenient for the visitor, but can also be useful for internet marketers, is this makes it easier for visitors to take some desired action (e.g. buy a product, sign up for a newsletter).

Before you publish any web page, check it carefully for broken links. Nothing is more frustrating to a visitor than clicking on a link and being taken to an error page. You can check your links manually, or there are programs that will scan your site for you and report any broken links.

No matter who your target audience is or what your site is intended for, you should always aim to keep loading time to ten seconds or less. A well-designed, efficient site should pop up in visitors’ browsers in a matter of moments. The majority of online users demand instant gratification, and it is in your best interest to provide it.

If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.

In conclusion, it is the truth that anybody should be extremely concerned with web design and how they are implementing it for a variety of good reasons. Ideally the tips provided in this article are going to either provide you with new perspectives or some great reinforcement advice for your web design techniques.

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Have you been interested in starting a blog? Do you already have a blog, and are looking for ways to make it better? If you said yes to either of these questions, you have come to the right place. This article will help you learn all that you need to know about blogging.

Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognize your single brand.

Blog often and blog smartly. It is common for bloggers to begin blogging as though they were going to a fire and then, over time, to gradually fall into blogging less and less frequently. Readers will become bored quickly if the articles aren’t updated on a regular basis. You need to post at least once a week, and use a service, like Feedburner, to allow your readers to receive email notification of your new post.

Don’t make blogging your whole life. Not giving yourself some occasional free time can affect your enthusiasm and, by extension, your writing. Schedule some leisure time, from short walks, visits with friends, or even short coffee breaks. When you have had time to relax, your brain will return to work, ready to make excellent content.

Make sure posts are brief and concise. Provide as much detail as possible without putting your readers into a coma! It’s not likely your readers will appreciate flowery language. They are looking for the information they seek, not the frilly decorations.

You spent the time to read this article because you wanted to know more about blogging. Hopefully, what you have read has helped you out, and given you some new tips that you can apply. Make sure that you find what works for you, and stick with it for the long run.