As you prepare your artwork, keep in mind the results you would like to get. The final output of your print job will depend on the artwork you send. Here are some tips to remember when sending artwork to the printers.
Computer screens usually output images at 72dpi. However, printing requires larger image resolution, usually above 300dpi for an artwork to be printed on an A3 size paper. If you use low resolution, the images will appear pixelated when printed. Changing the resolution does not require you to change any elements in your artwork. In Photoshop, simply select Image > Image Size and then choose the resolution you prefer.
Convert Fonts to Outlines
Before sending artwork to the printers, convert the fonts to outlines. Doing so will change the editable font type into a shape layer, which will prevent any font issues when the artwork is taken to the printer. If you don’t change the fonts to outlines, they may be replaced with a different one during printing if the printer does not have the specific font you used. To convert a font to outlines in Adobe Illustrator, simple select the text you want and then click Type > Create Outlines.
Computers and smartphone screens output images in RGB color while printers use CMYK. Before sending your artwork to the printers, convert them to CYMK to see how they will appear in the final output. In most cases, the artworks will appear duller after conversion. Therefore, you may need to brighten them up or play with the saturation before sending them for printing.
Bleed and Crop Marks
If the artwork reaches the edges of the page, it will need a bleed. Printers usually print artworks on oversized sheets and then trim them down to the right size. Bleed marks allow for trimming of the edges of the artworks. You can also indicate crop marks in your artworks to guide the printer on where to cut.
The above are four things to remember when sending your artwork to the printers.
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